California Science Center

Brand Identity System


The most interesting thing I learned was how science centers like CSC play a vital role in connecting technology, education, and community engagement. It was inspiring to see how CSC fosters curiosity and lifelong learning across all age groups. This insight deepened my appreciation for the power of science communication and made me more committed to designing for accessibility and inclusivity.


Curiosity: Encouraging a deep sense of wonder about the quantum world.

Innovation: Promoting cutting-edge research and technological advancements.

Accessibility: Making complex scientific concepts understandable and accessible.

Education: Providing high-quality educational experiences to foster learning.

Value


Early Logo Exploration


The California Science Center logo, with its seven interlocking rings, symbolizes unity and interconnectedness, aligning with CSC’s mission to inspire exploration across various fields of science, technology, and education. The overlapping rings represent the diverse range of CSC’s programs—exhibits, demonstrations, and community outreach—all working together to create a cohesive educational experience.

Posters


The Game Night event at the California Science Center is designed as an immersive experience, celebrating the intersection of science, technology, and gaming culture. This event offers a unique, interactive journey through the evolution of video gaming, showcasing how technological advancements have shaped modern digital culture.

Game Night at CSC


Font Design with Processing

The modular font for Game Night was developed in Processing, inspired by the themes of gaming and digital culture. The design uses a grid-based, geometric structure to create each letterform, echoing the pixelated aesthetic of classic video games. This approach not only gives a retro, nostalgic feel but also aligns with the technological theme of the event.


Game Design with Processing

Built to mirror the iconic Tetris, Tetrix brings back the simplicity and addictive nature of retro games while highlighting the technological roots that shaped the evolution of digital entertainment. The game serves as both a tribute to gaming history and a hands-on exploration of its cultural impact, perfectly aligned with the immersive and educational spirit of Game Night at CSC.