COMIC-CON REBRAND
(Brand Identity Guideline)
(Event Posters)
(Merch Design)
In the redesign, the color palette exudes playfulness, invoking feelings of joy, nostalgia, and anticipation. These hues are chosen not just for their vibrancy but for their ability to evoke the spirited essence of Comic-Con's diverse fandom. Complementing this, the classic type treatment serves as an homage to the event's storied history.
The newly rebranded logo for Comic-Con draws inspiration from the classic game 'Pac-Man,' showcasing a sense of both nostalgia and playfulness while also embracing inclusivity.