Comic-Con
Brand Identity
Through the Comic-Con project, I gained a deep understanding of comprehensive brand research. It wasn’t just about aesthetics but also capturing the essence of fandom and nostalgia through a playful color palette. Additionally, I explored basic font design principles, learning how to design logos that honor the history and identity of an event.
California Science Center
Brand Identity
Creative Coding
The most interesting thing I learned was how science centers like CSC play a vital role in connecting technology, education, and community engagement. It was inspiring to see how CSC fosters curiosity and lifelong learning across all age groups. This insight deepened my appreciation for the power of science communication and made me more committed to designing for accessibility and inclusivity.
Peet’s Coffee
+ Arc’teryx Coffee
Packaging Illustration during Internship
The collaboration between Peet’s Coffee and ARC'TERYX was a new experience, where I worked closely with a team based in Shanghai. The fast communication and teamwork were a highlight, and it was the first time I saw my work published online and receive positive feedback from a broader audience.
Tesla Earth Day Vessel
2024 Fundraiser
Limited edition vessel during internship
For Tesla Earth Day 2024, I worked on communicating the company’s sustainability initiatives through impactful, audience-focused design while maintaining brand cohesion. The challenge was balancing Tesla’s innovative image with Earth Day’s environmental message, all within tight deadlines. This experience sharpened my skills in crafting strategic, engaging designs for a global audience and taught me the importance of aligning storytelling with brand identity. Collaborating across teams and receiving mentorship from Alex Yoo enhanced my adaptability and deepened my understanding of design’s role in driving meaningful impact.
On Pragmatism
Book,
Information Curation
This project taught me how to curate content effectively, going beyond design by focusing on the sequencing and flow of information. I learned how to structure content logically and thoughtfully, balancing form and function to convey the design philosophy of pragmatism.
ECOS Bamboo
Laundry Product Packaging
I was introduced to new technical skills like SolidWorks and KeyShot, which opened my interest in 3D design and modeling. This experience broadened my skill set and provided me with tools to bring my designs to life in more complex ways.