Comic-Con
Brand Identity
Through the Comic-Con project, I gained a deep understanding of comprehensive brand research. It wasn’t just about aesthetics but also capturing the essence of fandom and nostalgia through a playful color palette. Additionally, I explored basic font design principles, learning how to design logos that honor the history and identity of an event.
ECOS Bamboo
Laundry Product Packaging
I was introduced to new technical skills like SolidWorks and KeyShot, which opened my interest in 3D design and modeling. This experience broadened my skill set and provided me with tools to bring my designs to life in more complex ways.
Pasadena Humane Society
Brand Identity
The Pasadena Humane Society redesign aimed to enhance the organization's visual identity to better reflect its mission of promoting harmonious relationships between people and animals. The project included posters, logos, and other design elements to create a warm, inviting brand experience.
Peet’s Coffee
+ Arc’teryx Coffee
Packaging Illustration during Internship
The collaboration between Peet’s Coffee and ARC'TERYX was a new experience, where I worked closely with a team based in Shanghai. The fast communication and teamwork were a highlight, and it was the first time I saw my work published online and receive positive feedback from a broader audience.
California Science Center
Brand Identity
Creative Coding
The most interesting thing I learned was how science centers like CSC play a vital role in connecting technology, education, and community engagement. It was inspiring to see how CSC fosters curiosity and lifelong learning across all age groups. This insight deepened my appreciation for the power of science communication and made me more committed to designing for accessibility and inclusivity.
Tesla Earth Day Vessel
2024 Fundraiser
Limited edition vessel during internship
To commemorate Earth Day, Tesla sought to design a product that would embody sustainability and resonate with its eco-conscious audience. I collaborated with Tesla’s visual design manager to create a striking laser-etched illustration of a cyber owl and Earth’s geographic outline. The design celebrated Tesla’s futuristic identity while emphasizing its commitment to environmental preservation.
This project reinforced my ability to align illustrations with brand values and taught me how to balance aesthetics and functionality within sustainable design.
On Pragmatism
Book,
Information Curation
This project taught me how to curate content effectively, going beyond design by focusing on the sequencing and flow of information. I learned how to structure content logically and thoughtfully, balancing form and function to convey the design philosophy of pragmatism.